Gratitude… and a new vision

There’s no denying it… the information “highway” is clearly overwhelming a lot of us. It’s not just AI (Artificial Intelligence), it’s information period.

• Dates

• To Do’s

• Recurrings

• Reminders

• Search Engine Optimization

• Answer Engine Optimization

• Google Business Profile

• Keywords

• Schema

If you’re going through all that alone, I’ll bet it’s a struggle. If you’ve got help, is it helping? I’m in the business… have been for over twenty-five years… and I haven’t seen such massive change since perhaps the start of the net itself. The amount of nonsense already being tossed around as “secret skills” and “these five simple steps” is just more sleight of hand.

In fact, just trying to establish a clean base and figuring out the best approach to properly handle all this newness has taken me a year of intense study. Fortunately, I’ve been learning from one of the heaviest hitters out there… and you know what… there definitely is a light at the end of this tunnel WHEN you look in the right direction.

Oh, this is not a new marketing game, nor is it more of the same old. AI is going to take its place in history’s tipping points with the mastery of fire, invention of the wheel, invention of the printing press, the industrial revolution and even the introduction of the internet itself.

Let me jump ahead… it all comes down to fast and clear answers. Your customers and clients have problems and questions. Will your business give them the clear and immediate answers they are looking for, or will your systems fumble, stumble and continue making them search?

Will your web tools provide answers… will your social media provide answers… will your email provide answers? Most importantly… when they go to the net, their computers and overwhelmingly their phones and ask questions… is the net going to point to YOU for the answers?

Yep… that last line there… it's so revealing… more revealing than you might be imagining right now.

So, 2026… it’s going to be the year of The ANSWER. Enjoy your Christmas Season, give thanks for family, friends… and if you’ll allow… after the holiday, I’ll start preparing you and your business for the biggest business change seen in the last 30 years.

Merry Christmas from the COOLCOM team,